Generally, we all tend to travel the same routes on a daily basis. This repetition makes outdoor advertising a great choice to generate high candidate recognition and awareness levels in a short period of time. Because of this valuable characteristic, outdoor advertising is often used by political candidates and parties to help build awareness.

Outdoor advertising influences potential voters when they are mobile and most likely to be open to new subject introduction. The presence of outdoor advertising continually reaches voters where they live, work, shop and play to deliver your campaign message as they travel throughout the course of daily life. With repeated familiarity, exposure and retention, outdoor advertising helps candidates become easily recognized.

Outdoor advertising is big, bold and powerful.
- I has Size: Imposing physical presence creates a visual impact.
- It has Color: Endless possibilities to draw attention to your message.
- It has Brevity: Delivering quick burst of essential information.
- It has Exposure: Continuous message delivery – 24 hours / 7 days a week

Cost: Can be high for a local candidate, but as the desired coverage area increases this becomes more viable alternative especially for statewide, congressional district, or national campaigns. Remember to consider art work and production costs for this medium.

Voters are increasingly exposed to a growing list of multiple choices in both broadcast and print media (e.g., internet, radio, television, print fliers, mail inserts, post cards, etc.), outdoor advertising presents a powerful alternative choice for uncluttered delivery of your campaign message. Quite simply – Outdoor advertising can’t be turned off or thrown away!

In North Carolina a handful of companies own or control the vast majority of the billboard signs on all the highways across the state, there are a few independently owned & operated billboards, but they are relatively scarce for your purposes. These companies collectively cover the state, and each company generally has a larger "footprint" within a specific geographic area of the state. This means that you may find for your local region of the state only one or two companies can effectively supply billboards (in good locations) to be cost effective.
Billboards are like real-estate: location, location, location !

Below are listed the names and links to the largest outdoor advertising companies serving North Carolina:

• Fairway Outdoor Advertising
• Lamar Outdoor Advertising
• RINK MEDIA
• VIACOM Outdoor


• OAAA - Outdoor Advertising Association of America (NC Member List)

If you are aware of other outdoor advertising resources that should be listed here, please let us know !

Note: NC-Politics does not endorse nor have any commercial relationship with the companies listed on this page (unless otherwise noted), as such their inclusion here is for reference and as an aid to the candidate only.

This page also contains advertisements from various vendors that offer additional information about outdoor advertising. We invite you to take a look at these links to become better informed and to help find the services and prices that are right for your campaign.